Will 2022 be the start of the metaverse?

Since Mark Zuckerberg announced his intentions to create the metaverse, many companies are already planning products and services as new businesses for this unknown virtual territory. The question is, are we ready? 


What is the metaverse? Are our companies prepared to take this leap?


Although at the moment we know little about what the metaverse imagined by large technology companies will be like, its concept, explained simply, is what we can call a massive three-dimensional space. A virtual world to connect to using a series of devices that are already available (virtual reality head-mounted displays and augmented reality glasses) where we can interact both within it and from the outside, thanks to the content that we generate inside. The metaverse will be populated by our own alter egos, or avatars, and our real physical movements will be recorded through sensors, replicating the actions we want on the virtual plane. The metaverse will be a new world space in which to carry out all kinds of activities, from leisure, video games, work or tourism, so its commercial potential is almost infinite. The existence of the metaverse will be comparable to the real world where we live, which continues to exist while we sleep and where people continue to develop their lives, and companies do not stop providing services. Traveling to the metaverse will be like teleporting to a truly new world, a world persistent in time where there will always be people connected to interact with each time you return to it. In this way, the metaverse will be a real space that we can leave and enter whenever we want, where through a hologram of ourselves we can teleport to the office, to a training session, make purchases in the supermarket, walk through the shopping center or go to a concert with our friends, all this instantly and without having to move from home.


The idea of ​​the metaverse and creating virtual worlds is not new, the truth is that for months digital worlds have appeared, more or less decentralized, that take advantage of blockchain technology to take the virtual reality that we know today to a new dimension. For many years we have been advancing towards this concept through closed metaverses. The first relevant step came from the hand of SecondLife. In this environment, users, called residents, interact with each other establishing social relationships through different viewers with their own avatar where they even carry out commercial actions thanks to their own local currency (the Linden dollar) offering services that impact our real world. Also, other virtual environments such as Minecraft, Roblox or Fornite already monopolize hundreds of millions of users with a value that exceeds billions in the stock market. We can affirm that we are at the dawn of a new step in the global network that we know today as the Internet.


There is no blog where analysts do not predict that we will spend more and more time in these virtual spaces where we will trade virtual goods: for education, work, health, politics, leisure … There are already many large technology companies and startups looking to be that place in the metaverse. This is paving the way to new business models that will take shape as the metaverse continues to develop, where more and more brands, products and digital artists will offer virtual services, as well as unique experiences in augmented reality on our own real world. Soon, we will be able to hit the streets and, according to our geographical position, live a double layer of experiences full of new businesses. Furthermore, if we wish, we can even buy and sell physical spaces in our real world in which to position these new digital experiences. The most sought-after surfaces in our real world are also the most valuable in the virtual world, and we are moving from the concept of marketplaces to true metaverses. All this new virtual life is creating a new system of cryptoeconomics and own cryptocurrencies where users, through new mechanisms such as NFTs (non-fungible tokens), can buy or sell the ownership of unique digital items and be able to make a tracking of who owns them using blockchain technology.


But make no mistake, there is still a long way to go to achieve this metaverse idea and standards will have to be adopted for a decentralized universe of this size to flourish. Is the metaverse viable? yes, like almost any technological concept based on the development and implementation of existing tools and elements. However, considering how ambitious the idea is, it will not be an easy thing to develop and bring into the lives of billions of people. Like every change, it will still take some years for it to become a commonly used commodity in our lives.


But while we wait for the metaverse, the good news is that at CreativiTIC we are already working to facilitate this step with our technology without having to wait for its arrival. Today, thanks to learning and training platforms in augmented reality such as Augmented Class , which allows us to create and share experiences in augmented reality both from our computers and from our mobile devices quickly and easily and without any technical knowledge, we can combine Virtual items with real life items and update them in real time. Thanks to this, we turn the learning process into a more enjoyable and interactive experience that stimulates and facilitates the desire to acquire concepts and knowledge. With Augmented Class it is possible to improve and simplify training capacities in various areas such as industry, health or the education sector itself, improving the performance of learning outcomes. Today the use of augmented reality is closer to us than ever. A few years ago, it was not possible to imagine that a technology of this type could decrease its complexity and usability so much, even enable us to create our own content. Therefore, it is time to enter the metaverse through Augmented Class, a solution to solve the digital divide that separates us from this new universe with the use of a technological resource that motivates and fosters a significant improvement in learning methods.


Initiatives such as GameLabeNet in which CreativiTIC participates allow companies to bring these concepts down to earth and learn about and apply these solutions that will give them greater value to their businesses.


Jorge R. López Benito

CEO CreativiTIC

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