{"id":2858,"date":"2021-10-05T16:54:35","date_gmt":"2021-10-05T14:54:35","guid":{"rendered":"https:\/\/gamelabsnet.eu\/?p=2858"},"modified":"2021-10-05T17:34:38","modified_gmt":"2021-10-05T15:34:38","slug":"el-futuro-se-prepara-con-la-tienda-conectada","status":"publish","type":"post","link":"https:\/\/gamelabsnet.eu\/?p=2858&lang=en","title":{"rendered":"The future is getting ready with the \u00abconnected store\u00bb"},"content":{"rendered":"

[vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb][vc_column][vc_column_text]The Chamber of Commerce and Industry of Pau B\u00e9arn, with its Labstore, wants to stimulate a dynamic of digital innovation among local merchants…<\/strong><\/em><\/p>\n

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The digital tools of the future are currently grouped in the \u00abconnected store\u00bb, located on the premises of the ESC Pau Business School, rue Saint-John Perse in Pau.<\/strong><\/em><\/p>\n

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To be discovered: an interconnected showcase, a digital assistant to find products on the shelves, a video mapping system to change the design of objects and present the entire range, music concentrated in a defined space, a pico-projector that recognizes products, a holographic propeller that emits photos and videos, connected labels that consume almost no energy…<\/p>\n

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The ESC Pau Business School is a laboratory that allows retailers and restaurateurs in the B\u00e9arn region to present and test digital solutions that enhance the attractiveness of their point of sale.<\/p>\n

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Run by the CCI Pau B\u00e9arn (which has invested \u20ac300,000), this project was created within the framework of the European program GAMELabsNET, led by France, Spain and Portugal. Its aim is to facilitate the digital transformation of companies in the aeronautical, health, commercial and tourism sectors.<\/p>\n

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\u00abWe created this space on the premises of the Pau Business School, because we want it to be a \u00abschool store\u00bb: a source of inspiration for students, retailers and anyone else who might be interested in the solutions we offer,\u00bb explains Didier Laporte, President of CCI Pau B\u00e9arn.<\/p>\n

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And Serge Gallazzini, Vice-President of CCI Pau B\u00e9arn, adds: \u00abThe idea is that each retailer can appropriate the techniques presented in the Labstore, depending on their activity, but also on their needs.[\/vc_column_text][vc_empty_space height=\u00bb24px\u00bb][vc_column_text]Taking digital to places where it’s not expected…<\/strong>[\/vc_column_text][vc_empty_space height=\u00bb16px\u00bb][\/vc_column][\/vc_row][vc_row css_animation=\u00bb\u00bb row_type=\u00bbrow\u00bb use_row_as_full_screen_section=\u00bbno\u00bb type=\u00bbfull_width\u00bb angled_section=\u00bbno\u00bb text_align=\u00bbleft\u00bb background_image_as_pattern=\u00bbwithout_pattern\u00bb][vc_column width=\u00bb1\/2″][vc_column_text]Light effects that highlight products, a projector that changes the design of an object to show the consumer the entire range, a connected and interconnected showcase that can display photos, videos or games, special loudspeakers that reduce noise pollution in the store by playing music only in a defined area.<\/p>\n

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All these new technologies are displayed in a space comprising three distinct shopping areas: a delicatessen, a parapharmacy and the textile sector. Discreet and playful, they are easily integrated into the existing furnishings and allow consumers to enjoy a unique experience, both visually and aurally.<\/p>\n

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\u00abWith this technology, we bring digital to places where people don’t expect it. The goal is to encourage people to push open store doors and bring a playful dimension to these spaces…. The possibilities are endless, because these solutions can be adapted to your needs,\u00bb says Yannick Silva, creator and director of the engineering and innovation company Nconcepts, which specializes in digital and interactive technologies for events (based in H\u00e9liopark).<\/p>\n

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Thanks to this new experimentation space, Didier Laporte makes no secret of his desire to encourage the growth of retailers and restaurateurs in B\u00e9arn’s town and village centers in the field of digital technology, in direct competition with online retail giant Amazon, which plans to set up a platform in the Morla\u00e0s-Berlanne business park, northeast of Pau.<\/p>\n

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\u00abOver the past two years, there has been an increase of more than 16% in credit card purchases, which implies an evolution of connected shopping. Retailers must not miss these opportunities,\u00bb he insists.<\/p>\n

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To learn more about ICC Pau B\u00e9arn’s strategy, visit its website<\/a>. More information is available on the Nconcepts company website<\/a>.[\/vc_column_text][\/vc_column][vc_column width=\u00bb1\/2″][vc_single_image image=\u00bb2843″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb qode_css_animation=\u00bb\u00bb][vc_empty_space height=\u00bb16px\u00bb][vc_single_image image=\u00bb2839″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb qode_css_animation=\u00bb\u00bb][vc_empty_space height=\u00bb16px\u00bb][vc_single_image image=\u00bb2835″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb qode_css_animation=\u00bb\u00bb][vc_empty_space height=\u00bb16px\u00bb][vc_single_image image=\u00bb2831″ img_size=\u00bbmedium\u00bb alignment=\u00bbcenter\u00bb qode_css_animation=\u00bb\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Didier Laporte, president of the CCI Pau B\u00e9arn, presented the laboratory to journalists and the GameLab’sNet program at a press conference.<\/p>\n","protected":false},"author":1,"featured_media":2826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,36],"tags":[],"_links":{"self":[{"href":"https:\/\/gamelabsnet.eu\/index.php?rest_route=\/wp\/v2\/posts\/2858"}],"collection":[{"href":"https:\/\/gamelabsnet.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gamelabsnet.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gamelabsnet.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gamelabsnet.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2858"}],"version-history":[{"count":3,"href":"https:\/\/gamelabsnet.eu\/index.php?rest_route=\/wp\/v2\/posts\/2858\/revisions"}],"predecessor-version":[{"id":2865,"href":"https:\/\/gamelabsnet.eu\/index.php?rest_route=\/wp\/v2\/posts\/2858\/revisions\/2865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gamelabsnet.eu\/index.php?rest_route=\/wp\/v2\/media\/2826"}],"wp:attachment":[{"href":"https:\/\/gamelabsnet.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gamelabsnet.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gamelabsnet.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}